We all know and appreciate Google, the world's largest search engine that gave us possibilities we would have never thought of 13 years ago. It is tremendous what has been achieved since then. Anything you want to know is on the World Wide Web just a click away from you.
As the online world has expanded and the media landscape has moved on, so have media and technology experts. Ever heard of 'Julpan'? Those are the people that recently signed off a multimillion-dollar deal with Twitter. I stumbled across this article 'Aussie skill at heart of Twitter's new ploy' on the SMH website and it immedately caught my attention. Why? Because Google's latest algorithm 'Orion', who was invented by the same guy Ori Allon, has now a new competitor out there, called 'Julpan'. The acquisition of Julpan by Twitter brings to life an algorithm which analyses any activities on social media sites to provide a real-time segment of search for users. People nowadays want to get the most relevant information out of their search requests online. The new search technology Julpan will enable this throughout all social web activities. A really clever idea, since Social Media is such a big hype at the moment.
The article certainly has impact on the SMH's regular readership. This is visible through the feature 'Join the conversation' on the left hand side of the story. Almost 200 people recommended this story to friends and family via Facebook and Twitter. The story has a great angle: young, dynamic people are getting together to challenge Google's algorithm. There is also linkages within the text that refer to other articles about the main character which is really great as the reader can get a greater picture of the story. Although the story doesn't include any quotes by Ori Allon, I still think that it serves its purpose as the main idea is to introduce a new algorithm to the audience. Another plus is that while the news angle is quite technology-heavy, the story itself is not elaborating on it. Instead it gets the main point across to introduce a new algorithm.
According to Stross, Google once had a big advantage over social networks like Twitter, Facebook etc. because there was no need of personal information to accomplish Web searches. Today, Google is in a different position, also providing services like Gmail or Blogger where private information is necessary. Nevertheless, thanks to its powerful and not duplicable algorithm, Google has become its own brand with a #1 search engine that has become synonymous with the term 'Googling'. At Google the algorithm always has its final say without any human intervention.
Funny enough, Ori Allon the founder and chief executive of Julpan has worked with Google for about five years before he decided to start his own business into the algorithm. Thus, Google didn't just loose part of its technology know-how; instead they now have a comparable competitor that just starts to warm up. Both technologies 'Orion' and 'Julpan' will try and discover new and relevant content in different ways. It's only a matter of time until we will find out which algorithm really has improved our search ability on the web.
Online news article and references:The article certainly has impact on the SMH's regular readership. This is visible through the feature 'Join the conversation' on the left hand side of the story. Almost 200 people recommended this story to friends and family via Facebook and Twitter. The story has a great angle: young, dynamic people are getting together to challenge Google's algorithm. There is also linkages within the text that refer to other articles about the main character which is really great as the reader can get a greater picture of the story. Although the story doesn't include any quotes by Ori Allon, I still think that it serves its purpose as the main idea is to introduce a new algorithm to the audience. Another plus is that while the news angle is quite technology-heavy, the story itself is not elaborating on it. Instead it gets the main point across to introduce a new algorithm.
According to Stross, Google once had a big advantage over social networks like Twitter, Facebook etc. because there was no need of personal information to accomplish Web searches. Today, Google is in a different position, also providing services like Gmail or Blogger where private information is necessary. Nevertheless, thanks to its powerful and not duplicable algorithm, Google has become its own brand with a #1 search engine that has become synonymous with the term 'Googling'. At Google the algorithm always has its final say without any human intervention.
Funny enough, Ori Allon the founder and chief executive of Julpan has worked with Google for about five years before he decided to start his own business into the algorithm. Thus, Google didn't just loose part of its technology know-how; instead they now have a comparable competitor that just starts to warm up. Both technologies 'Orion' and 'Julpan' will try and discover new and relevant content in different ways. It's only a matter of time until we will find out which algorithm really has improved our search ability on the web.
http://www.smh.com.au/technology/technology-news/aussie-skill-at-heart-of-twitters-new-ploy-20110925-1krud.html
Stross, R. (2008). The Algorithm, in Planet Google: how one company is transforming our lives. pp. 63-88.
Interesting, a competitor that knows the inside.
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