Not possessing an iPhone these days makes it quite hard to keep up with the World Wide Web and its wonderful apps. The evolution of applications for mobile phones or smartphones has opened up new opportunities for users' creativity and imagination.
This online news article 'App, app and away' published by Sydney Morning Herald and written by Sacha Molitorisz immediately caught my attention. Today's mobile phones are capable of various functionalities, also photography. Always wondering how people would respond to and use their phone as a device for taking pictures, this story definitely gives the reader some helpful insights.
The article begins with the new breed of photographers that have developed over the last couple of years. Knox Bronson is one of them and explains how he takes pictures without a professional camera. A diversity of different apps for photography with mobile phones gives him the ability to play around with the pictures.
As the curator of Pixels, a website for 'The Art of the iPhone' which displays a gallery full of images taken with all sorts of iOS devices, Bronson wants to create a whole new idea of photography.
In contrast, the second half of the article describes interesting facts, insights and advices by a professional photographer, Jamie Williams and why a mobile device is not always as good as the majority might think.
The article goes on looking into the 'real' important issue: the companies that produce 'real' cameras. What about them? Will the iPhone eventually take over the camera industry? These are reasonable questions and camera companies like Olympus try to fight these new developments with aggressive advertisements.
The article concludes with the observation that the basics of photography will always be the same no matter if it is a professional camera or just a point-and-shoot device - both have their pros and cons.
As the digital age exposes us to various new technologies traditional photography gets a completely new and fresh look. Although the article is solely focussing on photography apps and mobile devices, detailled insights about the basic elements of photography with a DSLR are provided which definitely gives the story more colour. Also interactivity was successfully integrated in the story. Two pictures are shown as an example for photography with a mobile device and also with a regular camera. There is an interesting image placed in the middle of the story that leads the reader to an appy artform website demonstrating even more iPhoneography examples. This is mentioned again at the bottom of the article with a link to 'more related coverage'. Further the reader can join the conversation by using social networking tools such as Facebook, Twitter or Email to recommend the story to friends and family. More considered a 'nice-to-have-feature', the sidebar also allows the reader to see how many other people are reading this article at the same time.
The website itself is well-organised and doesn't have any distracting advertisements in between the story that might interrupt the reader's 'flow'. The SMH also placed anything important connecting to the story in a sidebar on the left, like top entertainment articles. Another interesting feature is the box on the right site of the article that links to latest exhibitions and events. Again another initiative to increase usage. The site itself is very user-friendly and definitely encourages the reader to explore more.
However, the headline of the story is confusing. Instead of calling the article 'App, app and away' one could have chosen something more direct and simple for the reader, like 'iPhoneography'. The Pixel website is also not providing any link or interactive button where the reader would be directed automatically to the website. Since this Pixel website plays a main role in the article it should have definitely been implemented. Last but not least, there is also no comments section for user critiques and recommendations.
Overall, the story is well-researched including well-known interviewees that provide story-relevant quotes. As a bonus the reader gets to experience some multimodality throughout the story without feeling uncoordinated.
Online news article:
http://www.smh.com.au/entertainment/art-and-design/app-app-and-away-20110811-1inau.html
Cranny-Francis, A. (2005). Multimedia: texts and contexts. London: SAGE, pp. 27-54.
Cranny-Francis, A. (2005). Multimedia: texts and contexts. London: SAGE, pp. 27-54.
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