Thursday, 29 September 2011

The truth is stronger than fiction


Documentary films are back and now you can even watch them on a big screen. The above picture placed at the top of the article 'The truth is stronger than fiction' published on the SMH website was so inviting that I couldn't resist but figure out its purpose. Turns out there is going to be an international Documentary Film Festival which will be held next week at Paddington's Chauvel Cinema. The Festival will introduce the Australian audience to a whole new world of modern documentary films. Why? Because documentaries are increasingly experiencing a profound shift from just plain and boring information to a reflective and illuminating piece of art.

Right from the beginning the news story explains some very important observations about our 'information society' today. No doubt, we are living in a technology-based society and what sometimes seems like reality is actually just a virtual scenario like the internet, video games, 3D movies, or reality TV. As the German director Werner Herzog commentates:

"It's all staged and invented, and so in order to redefine our sense of reality, audiences turn increasingly towards documentaries."      

The new information age gives these film-makers the opportunity to make use of those intellectual technologies by creating something 'real' on television. Today, technology has proofed itself as an abundance of information is leading to new innovations offering ground-breaking changes. So instead of considering new technology tools as a threat or trend that one has to adapt to the documenteurs simply employ them into their work to move away from the purely factual documentary. They want to produce something that makes people think.     

Moving on to the news article it clearly has a lot to offer: it includes a diverse range of different opinions on how documentaries have developed over the last couple years and also valuable quotes by important documenteurs that will actively take part in this Festival. I really like that different film-makers from different countries were introduced throughout the story. A good way to attract a broader audience. As a reader I automatically had all these visuals coming up in my mind and I tried to imagine what it would be like to actually film a documentary, for example like John Pilger and one of his new documentaries 'The war you don't see'. A brilliant piece that definitely shows how absorbing a documentary actually can be. The article also provides features such as 'Start a conversation' or 'Top Entertainment articles' that encourage site exploration. What could have been improved is the 'comments' section. First of all, there is no comment box with others peoples' opinions and second you have to sign up for it to actually leave a comment. For a reader that just flicks through a newspaper website this is way too much effort. All in all, I think the story definitely serves its purpose of introducing people to a totally different type of film-making. The only drawback, the International Documentary Film Festival should have been advertised more clearly on the website itself maybe also using linkage to the actual event website.    
           
Online news article and references:

Conboy, M. & Steel, J. (2008). The future of newspapers: historical perspectives. Journalism studies vol.9, no.5, pp. 650-661. 

Sunday, 25 September 2011

The Gruen Planet - Sultans of spin


If there is one remarkable television success story out there in the Australian media landscape then it certainly is 'The Gruen Transfer'. The Gruen Transfer is a show about the power of persuasion examining the advertising world from A to Z. After 4 Seasons of The Gruen Transfer it's now time for its expansion 'The Gruen Planet' which airs every Wednesday night on ABC1. The purpose of this show is to take the conversation even one step further digging deeper into the tools that companies use to sell their products.

The articles I chose were published on the SMH and The Age website. I chose two articles this time because both of them had some very interesting comments on the show and slightly different news angles. So before I go any further...here is a link to a short video to give you a little impression about the show:


http://media.smh.com.au/entertainment/the-guide/gruen-planet-2650505.html  

The main argument that I came across in both articles is that Public Relations or 'Propaganda' how many people like to bad-mouth the practice is not much different to those strategies used in Advertising to convince a consumer of buying a product. Just the fact that after 4 Seasons of The Gruen Transfer the show is going to be continued in an even more inviting approach tells us that there is more than enough topics out there.

The Advertising industry is a marketing tool that can sell products to consumers in the most brilliant ways. Of course, persuasion is the key to success but sometimes it doesn't need much persuasion to win consumers. Cranny-Francis introduced the nature of 'visceral reading' in one of our early lecture readings and stated that visual images or texts may generate different visceral responses in the viewer. Viewers of a television commercial for example may experience certain discourses, feelings, attitudes and values towards the ad. Consumers are exposed to advertising on a daily basis, walking on the streets, watching TV or just reading a magazine. According to Cranny-Francis this is when abstract ideas or concepts become part of knowledge production and consumers build a connection with the advertisement or visual. Therefore, coming back to the article, it is important to point out that individuals' perception-making process varies from one to another. Thus the advertising industry may be persuasive to some extent, but not always.  

Coming from a communications background myself, advertising in my eyes is the most interesting part in this industry. This is where big amounts of money come and go like nothing else. It's a fast-paced and creative business that involves constant change - a job that certainly is much sought-after in Australia.        

In my opinion both news stories worked out well. There is a clear news angle throughout the stories - explaining the purpose of a 5th season on the Gruen Transfer. The stories are well-structured and engage the reader through questions and good quotes from the host of the show, Wil Anderson. The shows broadcasting details and linkages to social media websites like Facebook and Twitter are also provided. All in all, both stories demonstrate an excellent 'follow-up' piece and reinforce the show's successful development. 

Online news articles and references:


Cranny-Francis, A. (2005). Multimedia: texts and contexts. London: SAGE, pp. 27-54.